No Connection Between Being Good and Getting Rich
A study has shown that there is only a small correlation between corporate social responsibility practices and profitability. Particularly scandalous corporate behavior brings poor profits, though. The study authors interpret (and admit they are being cynical with this) that it pays to be good, but not too good. Put another way, profit should not be the reason for socially responsible activities.
January 28th, 2008 at 10:38 am
I wish that didn’t make so much sense.