There was a good Op/Ed about social enterprises in the Guardian today. It was written by Rob Greenland, an experienced social entrepreneur with a good blog of his own, The Social Business. Rob talks about the hard realities of social business: competing in the market, charging for previously free services, surviving on grants and contracts. Although he is explicitly a social business enthusiast, he does want people to be realisitic about what it can and can't achieve. We’d do well to keep the same realism with every new development tool (I almost used the word “fad”) that comes along.